What ‘Married at First Sight’ Taught Us on Giving Love a Chance



Spring is nearly upon us, which can only mean two things – the smell of love in the air and the new season of the Belgian reality show ‘Married at First Sight’. The concept of the show is as simple as it is crazy – dating experts match two single people who then get married. Yes, you read that completely correctly – married. And they don’t even get to meet beforehand.

Previously on this Belgian show: a secret love between one of the show’s participants and the camera guy, some cringe-worthy pairings, and one genuine success story. 1 out of 3 couples from the last season are still married, which is a pretty decent outcome, if you ask us. Especially if you consider the current through-the-roof divorce rates AND the fact that these people were complete strangers to each other.

So what’s the secret to success here? The show’s producers claim it lies in their scientific approach. Participants go through in-depth psych evaluations, background checks and thorough psychological questionnaires – which results in the “perfect match”.

In our humble opinion, love isn’t something that can be perfectly predicted or smashed into a scientific mould. It’s unpredictable, raw and runs wild. But we do think it’s important to introduce the right people to one another. That’s why we built a smart algorithm that tries to match people based on their opinions.

Of course, the algorithm itself is not enough. Even though there are 250k matches on our platform each day, not all of them bloom into a success story. So again, what is the secret to ‘Married at First Sight’? The complex mix of psychology, TV-induced drama and unconventionality produces something wonderfully old and new at the same time – people giving each other a chance. A real chance.

With the dawn of the dating app, it’s so easy to see dozens of profiles in a matter of minutes. We start to think the next chance is always just around the corner, within the reach of the next click, swipe or vote. On average people vote “yes” or “no” 10 times per minute on Twoo. Is that giving someone a chance? Well, sort of, yes. Giving a real chance? Nope. Even more so when you consider that 75% of those votes are “no” votes. So we’ve implemented a system that alerts you if you’ve said “no” too many times in a row, along with an “undo” option, to allow users to change their minds. It’s our own version of reminding people that love is worth more than a quick vote.

‘Married at First Sight’ is a master in this whole real-chance-giving business and that’s what sets it apart from modern dating. The participants are willing to give a total stranger a real chance. Not just “okay-whatever” willing, but “I’m-gonna-marry-you-on-the-first-date” willing. That’s a whole new level of willing. They are carefully guided through their first weeks of marriage and through the struggles, giving the whole thing more benefit of a doubt than we would usually. In short – giving it more chance.

Here at Twoo, we see so many messages and likes go unanswered. Simple, friendly messages asking for a chance to get to know the other person. We as an app are doing our best to encourage people to chat – by showing you your unanswered likes when you log in or by rewarding you for looking at your likes. (Shout-out to our Product team, who has been very creative in figuring out how to connect people.)

We’re determined to make a difference, no matter how small or big, and encourage people to give it a go. Give it a chance. Just go for it. Because in the end, you never know what hides behind that “hi” until you say “hi” back.